Mike Sullivan

Privacy Policy

Effective Date: October 1, 2025
Last Updated: October 1, 2025


Introduction

Michael J. Sullivan, Jr and Fidelity First LLC (“we,” “our,” or “us”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, interact with our advertisements on platforms such as Facebook, Instagram, YouTube, LinkedIn, X, and Google, or request information about insurance and retirement-related products.

Information We Collect

We may collect the following types of information:

  • Personal Information: Name, date of birth, email address, phone number, mailing address, or other details you provide when requesting information, scheduling a consultation, or applying for coverage.
  • Insurance-Related Information: Limited health, financial, and demographic information required to provide insurance quotes and retirement planning services.
  • Usage Information: IP address, browser type, device identifiers, pages visited, and time spent on our website.
  • Tracking Data: Information collected via cookies, analytics tools, and advertising pixels from platforms such as Facebook, Instagram, YouTube, LinkedIn, X, and Google.

How We Use Your Information

We use your information to:

  • Provide quotes, recommendations, and services related to Medicare, health insurance, life insurance, annuities, and retirement planning.
  • Respond to inquiries and provide personalized customer service.
  • Improve our website and advertising effectiveness.
  • Deliver relevant advertising through social media and online platforms.
  • Meet legal, licensing, and regulatory obligations.

Cookies, Pixels, and Tracking

Our website and advertisements may use cookies, tracking pixels, and similar technologies, including but not limited to:

  • Meta (Facebook & Instagram) Pixel
  • Google Ads & Analytics (including YouTube)
  • LinkedIn Insight Tag
  • X Ads Pixel

These tools help us measure advertising effectiveness, understand audience engagement, and deliver personalized marketing.

 

You can manage or opt out of data collection through your browser settings or directly through the platforms:

Sharing of Information

We do not sell your personal information. We may share information with:

  • Insurance Carriers & Partners: To provide quotes, process applications, and deliver requested services.
  • Service Providers: Vendors who assist with website hosting, analytics, or advertising.
  • Regulatory Compliance: If required by law, licensing bodies, or government agencies.

Data Security

We use reasonable physical, electronic, and administrative safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute protection of your data.

Special Considerations for Health & Insurance Information

While we handle certain health-related details for the purpose of insurance quoting and enrollment, we are not a HIPAA-covered entity. Information you provide is protected under applicable state and federal privacy laws for insurance transactions, and we treat it with the highest level of confidentiality.

Your Privacy Rights

Depending on your location, you may have rights under privacy laws such as GDPR (Europe) or CCPA (California), including:

  • Accessing, correcting, or deleting your personal data.
  • Requesting restrictions on the use of your information.
  • Opting out of targeted advertising and communications.

To exercise these rights, contact us at: [Insert Contact Email].

Children’s Privacy

Our services are not intended for children under 13 (or 16 in some jurisdictions). We do not knowingly collect information from minors.

Third-Party Links

Our website or ads may contain links to external websites. We are not responsible for the privacy practices of third-party sites.

Changes to This Policy

We may update this Privacy Policy as needed. The revised version will be posted with an updated “Effective Date.”

Disclaimer & Compliance

  • Medicare Disclaimer: We do not represent every plan available in your area. Any information we provide is limited to the plans we offer in your area. Please contact Medicare.gov or call 1-800-MEDICARE to get information on all of your options.
  • No Government Affiliation: We are not connected with or endorsed by the U.S. government or the federal Medicare program.
  • Marketing Compliance: All marketing and advertising activities are conducted in accordance with the Centers for Medicare & Medicaid Services (CMS) rules and guidelines, as well as applicable state insurance regulations.
  • Product Availability: Insurance product availability may vary by state, carrier, or individual eligibility.
  • Professional Licensing: Services are provided by a licensed Health and Life Insurance Broker authorized in applicable states.

Contact Us

If you have any questions or wish to exercise your privacy rights, please contact:

Michael J. Sullivan, Jr
Licensed Health & Life Insurance Broker
10451 Mill Run Circle, Suite 400
Mike@FidelityFirst.com
(410) 438-7500

California Privacy Rights Addendum (CCPA/CPRA)

This California Privacy Rights Addendum supplements our main Privacy Policy and applies only to California residents. It is provided to comply with the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA).

 

1. Categories of Personal Information We Collect

In addition to the information described in our main Privacy Policy, California law requires us to disclose the categories of personal information we may collect:

  • Identifiers (such as name, address, email, phone number)
  • Characteristics of protected classifications under California or federal law (such as age or marital status when relevant for insurance purposes)
  • Internet or electronic activity (such as IP address, device data, browsing activity)
  • Professional or employment information (when needed for retirement products or annuities)
  • Limited health or medical information (only as necessary for insurance quotes and enrollment)
  • Inferences drawn to create a profile about your preferences (such as interest in Medicare vs. individual health insurance)

2. How We Use Personal Information

We use this information to:

  • Provide insurance quotes, retirement planning, and related services
  • Communicate with you about your inquiries or policies
  • Conduct marketing and advertising activities
  • Comply with licensing and regulatory obligations

3. Your Privacy Rights in California

As a California resident, you have the following rights (subject to legal exceptions):

  • Right to Know: You may request details about the personal information we collect, use, disclose, or share.
  • Right to Delete: You may request that we delete your personal information, subject to certain exemptions (such as compliance with laws or contractual obligations).
  • Right to Correct: You may request corrections to inaccurate personal information.
  • Right to Opt-Out of Sale/Sharing: We do not sell personal information, but certain online advertising practices may be considered “sharing” under California law. You can opt out of targeted advertising by adjusting your browser or social media ad preferences.
  • Right to Limit Sensitive Personal Information: You may request that we limit the use of sensitive personal information, such as health-related details, beyond what is necessary to provide services.
  • Right to Non-Discrimination: You will not be treated differently if you exercise your privacy rights.

4. Submitting a Privacy Request

To exercise your rights, you may contact us by:

  • Email: [Insert Contact Email]
  • Phone: [Insert Phone Number]
  • Mail: [Insert Mailing Address]

We will verify your identity before responding to your request. You may also designate an authorized agent to make a request on your behalf.

 

5. “Do Not Track” Notice

Our website does not respond to “Do Not Track” signals. However, you may manage cookie preferences and opt out of targeted advertising as described in Section 3 of our Privacy Policy.

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